This has literally been the worst sales week I’ve had since I launched Duet. I’ve only made 2 sales this week and they both occurred on Tuesday. This is especially frustrating because last week was spectacular and I was starting to believe that I had finally reached a sweet spot – consistent sales at a decent level.
What’s worse, I don’t have any idea what has caused this so I can’t think of any ways to ‘fix’ it. Traffic to the site is about the same as it’s been for a couple of weeks. The payment form broke once a couple of months ago, I thought it might be a similar problem this week, but nope. The payment form works. I’m still getting inquiries via the contact page. People are still using the demo. Nothing’s changed except no one is buying the product.
Objectively I know I probably shouldn’t read too much into this week’s performance. I know that it’s probably just an anomaly. I know that next week will probably be better. But I can’t stop thinking:
- What if I was wrong about this market? What if everyone who is ever going to buy Duet has already purchased it?
- What if everyone was right and I should have just a launched a SaaS app?
- Did I jinx myself when I mentioned Duet’s ‘success’ on HN this week? Do I even believe in jinxes?
- Am I being punished for spending the last two weeks finishing up my 2nd product.
Marketing is hard
Honestly, I really have no idea what I’m doing with regard to marketing. So many developers turned entrepreneurs talk about this; Focusing too much on building the product at the expense of marketing. I wish I paid more attention to their struggles so that I wouldn’t have repeated the same mistakes.
Actually, I did pay attention, but marketing is harder than I ever would have imagined. Writing code is what I’m good at; It’s familiar and most of the time I enjoy it, so it feels natural for me to spend most of my time coding. I’d like Duet to be successful though, so I’m going to have to put my personal comfort aside and spend more time learning how to do this marketing thing.
My first step will be learning how to blog. According to most entrepreneurs, if I’m serious about marketing I need to get serious about blogging. Like many other developers out there blogging is very contrary to my nature, but I’d like to be successful more than I dislike writing, so I’m going to have to suck it up and invest more time in this blog.
On the bright side
- I’m probably just having a bad week. And an even worse day.
- I’m not good at giving up, so even if this is the beginning of a new trend, I’m extremely confident I’ll find a way out.
- The response to Duet (especially in the inquiries I receive) is still overwhelmingly positive.
- My newest product will (hopefully) bring in some additional revenue that I can re-invest into Duet marketing.
- I have a couple of marketing ideas in addition to blogging that I haven’t tried yet. I guess it’s time make all of them more of a priority.
If you have any ideas on how I can market Duet, please let me know in the comments or on my contact form. Thanks!